How to Style a Maternity Photoshoot & Where to Buy a Maternity Photoshoot Gown

I’ve taken a lot of photos during my pregnancy, but like many Moms to be, I have been looking forward to taking maternity photos. I imagined wearing an ethereal gown in a beautiful, natural setting. No doubt, you have seen the trend of expectant Moms in gauzy gowns, fabric fluttering in the breeze, looking serene on the beach, the woods or some other bucolic setting. Before my shoot, I found myself wondering where to buy a dress for a maternity photoshoot and searching for ideas on styling the shoot. All on a budget of course! So, here are some tips on styling and finding your maternity photoshoot dress.

Rent Your Gown

You can go ahead and buy a gown, but after baby, the dress may just end up taking up space in your closet. Look for maternity and family photographers in your area who may have a collection of maternity gowns available for rent. I was able to rent my dress through my photographer who has a growing collection of maternity dresses for her clients. If your local photographer does not offer maternity dress rentals, check out online fashion rentals like Rent the Runway and Mama Bump Rentals.

Rent the Runway offers maternity gowns and non maternity gowns that are bump friendly. This Jill Stuart pleated gown is not maternity, but can work if sized up and fitted properly.

Rent the Runway >>
Jill Jill Stuart
Rose Water Pleated Gown

Mama Bump Rentals offers a collection of flowy, fluttery, maternity photoshoot gowns in a wide variety of sizes and colors. With prices ranging from $25 to $80, why buy when you can rent?

Include Meaningful Details:

Once I learned that I was expecting a little girl, I started to think of the women in my family who came before me. I am so grateful to have a Mother who will be a big part of my daughter’s life. My Grandmothers and Great-Grandmothers have passed on, but I still want their memory and spirit to live on and be present throughout my daughter’s life. With this in mind, I included my maternal Grandmother’s rosary beads and her mother’s devotional scapular. These are Roman Catholic objects which were incredibly important to these women. My photographer captured some special shots with these pieces, allowing me to bring these five generations of women together. Whether it’s a religious object, favorite heirloom or piece of jewelry or apparel, look for something you consider meaningful to weave into your shoot.

Scout a Special Location:

Your photographer may have some excellent backdrops planned, but don’t be afraid to speak up if you have a special location in mind. The backdrop for my maternity photos is Johnson’s Beach at Gulf Islands National Seashore in Pensacola, Florida. The beach is on peninsula which my home faces and where my husband Kells often sails his Sunfish. Think of meaningful locations where you like to spend time and where you can’t wait to take your child.

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Alison Hetherington

For the modern girl who loves everything vintage.